David Singer

Late July Restaurant Style

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To coincide with the introduction of two new flavors, Late July wanted to evolve the look of their Restaurant Style tortilla chips. The new look maintained a few elements and the general structure of the old packaging, while simplifying communication and drawing focus to the flavors and grains in each chip For each SKU, I developed type lockups and front panels inspired by Mexican murals and hand-painted type. The final packaging was printed on kraft paper using overprinted inks to simulate the offset print process.

 
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Work done with the fine folks at Ptarmak, Inc. Images used with permission.

CREATIVE DIRECTOR

J.R. Crosby

ADDITIONAL DESIGN

Luke Miller